Inside Poppi’s Strategy To Become The Ultimate RushTok Status Symbol
If you’ve watched enough RushTok videos, you know sorority recruitment is about way more than the OOTDs and Work Week dances. It’s also become a chance for some of Gen Z’s favorite brands to get in on the action. And Poppi seems to always be leading the pack.The soda brand has become increasingly intertwined with college recruitment in recent years, showing up at bid days, spirit weeks, and other campus events. This year, Poppi is sending more than 1 million cans to more than 2,000 sororities ac...